Pharma Communication Strategy: Tips For Success
Team

Concept: Develop a Winning Strategy
Analysis
Unmet Need
Positioning
·
Attention
·
Benefit
·
Superiority
·
Validation
·
Behaviour
Modes of expression
Check
Channels
Success Criteria
Names
Investigate target group and environment
Understand the prospect's problem
Develop a powerful message
·
Arouse interest for content
·
Offer a fact-based solution
·
Show unique value
·
Support with reference, quote, story
·
Ask for action
Address all senses creatively
Test draft, adapt to feedback, test again
Find effective communication routes
Define key performance indicators
Collect and store customer contact data

Concept Modes of Expression Channels
Capitalize on opportunities
Build the brand
Start a dialogue