Pharma Communication Strategy: Tips for Succcess
Modes of Expression: Address all Senses Creatively

Brand vocabulary

Core message

Bullet points

Important number
Memorable marks
Easy legibility
Proven layout
Right colour
Comprehensible tables

Convincing graphs

Compelling visuals
Make brand name known
Identify distinctive words
Concentrate key content into one sentence
Formulate additional short statements
Identify the most relevant number
Select a letter, syllable or symbol
Select appropriate font, size and contrast
Choose an effective page format
Use brand colour
Optimize rows and columns
Make diagrams crystal-clear
Use suitable and consistent images
Find appropriate objects

Concept Modes of Expression Channels
Capitalize on opportunities
Build the brand
Start a dialogue