Pharma Communication Strategy: Tips for Succcess
Team
Modes of Expression: Address all Senses Creatively
Trademark

Brand vocabulary

Core message

Bullet points

Important number
Memorable marks
Easy legibility
Proven layout
Right colour
Comprehensible tables

Convincing graphs

Compelling visuals
Give-aways
Make brand name known
Identify distinctive words
Concentrate key content into one sentence
Formulate additional short statements
Identify the most relevant number
Select a letter, syllable or symbol
Select appropriate font, size and contrast
Choose an effective page format
Use brand colour
Optimize rows and columns
Make diagrams crystal-clear
Use suitable and consistent images
Find appropriate objects

Concept Modes of Expression Channels
Capitalize on opportunities
Build the brand
Start a dialogue