Pharma Communication Strategy: Tips for Success
Channels: Find Effective Communication Routes
Scientific publications
Personal contacts
Market research
Electronic media
Public relations
Sales force
Direct marketing

Additional options
Advisory boards, professional societies …
Conferences, workshops, presentations …
Abstracts, articles …
Connect and network with people …
Interviews, focus groups …
Websites, videos, social media …
Engage the media, work with journalists
Print and electronic adverts, brochures …
Train and motivate representatives
Print and electronic mailings,
telephone service hotlines, call centers …
Continuing education,
research and academia,
self-help groups,
imaginative actions …

Concept Modes of Expression Channels
Capitalize on opportunities
Build the brand
Start a dialogue